Brief
Create branding, labels, advertisement poster and bottle design for a sports drink.
Design
The product is aimed at the casual exercisers, emphasising flavour and energy, hence Fit Flavour. The runner icon was made out of bolts of electricity to symbolise the energy they have, with the name zooming out behind like a speed line. The colours are a variety of oranges for electricity and orange flavour, but changes depending on the flavour of the product. The mockup of the bottle was modified to create a design with sharp indents to match the rest of the brand.
Production
Adobe Illustrator was used to make the logo, Photoshop for the labels, mockup and advertisement and InDesign for the documents.