Brief
To create a brand identity for JOURNALE, a new subscription channel that promotes free and creative thinking through educational programs.
Design
I aimed to make it feel reliable and well researched, using less saturated, more mature and professional colours and a thin sans
serif font. To fit with the name I incorporated bookmarks and a latch to give the ‘J’ and ‘N’ the appearance of journals.
Production
The logo and graphical elements were created using Adobe Illustrator and then the on-screen layouts were created in Photoshop and placed on mockups.